I think if you would have told us –or anyone– that before launch, they would’ve said, “Really? You’re gonna do bigger than third edition or 3.5?” and the answer is, undoubtedly, yes.
Everything exceeded our forecast. We didn’t go in and say, “Hey, it’s gonna be the best launch ever,” that’s a gutsy forecast to make, but we forecasted pretty high. And we re-printed everything, so when everything exceeded our forecast, in most cases we re-printed within weeks of the official launch, if not months.
