The Challenge: To produce, direct and write a transmedia sci-fi/drama property that will entice audiences from all around the world, allowing people to experience this story through multi-platform touch points.
The Strategy: SMI utilizes online media, advertising and diverse marketing channels to build dedicated and loyal audiences that will anticipate the launch of “2088″.
The Experience: Conceptualized by Steven Ilous, “2088″ is a product of emerging technologies and their power to transform and showcase new narrative storytelling practices.
